Get The Scoop on Facebook Ads

I recently started getting inundated with ads for Lightroom presets and Photoshop overlays and actions when on Facebook. They all purport to be worth several hundred to over a thousand dollars in value. Intrigued by one ad offering $694 worth of these items for $19, I followed the link in the ad to a myshopify site where the price was actually listed as $29. I went back to Facebook to report the ad as misleading and during the process Facebook offered a menu option to review all ads by this advertiser. I clicked the link to view all of the ads and saw where the collection was not only being advertised for $19, but also $14 and $29, all for the original $694 package. Clicking on the ad with the $14 price tag took me back to shopify where the exact same product was offered for $14. Part of me says this is just wrong, but the capitalist in me says – get what the market will pay.

Now the good part of all of this is I did a little digging to determine how I could use the Facebook ad library to view other advertiser’s ad feeds without having to go through the report an ad method. First, you need to know the advertisers ID number. This is a long number like “368333793192753” that is part of the ad code itself, but you have view the source of the web page to locate it. Once you see an ad you are curious about, right click on the ad company name, which should be at the top of the ad, and select the “inspect element” option. Don’t be intimidated by the split screen that appears in your browser. Now, look for the ID #. It should be right after /page.php?id=___________ in the highlighted text. Now take the URL I have below and copy and paste it into your web browser address bar at the top. Before hitting enter, go to the end and back space over the existing ID number and type in the one you want to view and press enter.

You should now see something like this for the advertiser. The sample I have used seems reputable as the pricing offered is reflected across all of their recent advertisements.

Once you paste and hit enter this will be the URL you wind up on if you use my example.

I guess this could be useful if you think you may have missed a cheaper opportunity to take advantage of a time limited deal. As for these packages, I have ordered a couple but haven’t installed them yet. I will be curious to see if they are the same or similar presets between the two or perhaps just renamed stolen commercial presets and overlays. The real kicker would be to find that these are actually legit and actually do something worthwhile in Lightroom and Photoshop.

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